APPLETON
Steel boots in friendly shoes.
I spot problems that other people miss and make the invisible visible.
My intention is that we close the gaps and refine where needed.
Creating clarity in complexity and proactively spotting risks so they don’t escalate.
18+ years leading high-value, complex, global projects, programs & processes
across London’s leading agencies, creative studios & scale-ups.
Emerging tech & fast-paced environments as standard.
What I Bring
Strategic & Operational Leadership
Strategic, vision-led planning, budgeting, and team building across global projects.
Coaching & Leadership Mentoring:
Certified Coach working with leaders on emotional mastery and identity evolution
Stakeholder and Risk Management:
Aligning expectations and mitigating risks across international teams, clients, and suppliers.
Process & Workflow:
Streamlining projects & operations, improving profitability, and establishing governance frameworks
Global Cross-Functional Collaboration:
Building strong teams to drive clean execution and enable internal capacity across the board.
Team Development:
Recruited, led and mentored high-performing teams across departments
Creative Production:
Across emerging tech experiential, XR, product innovation, brand, platform, process optimisation and consultancy.
Business Accumen:
Own business since 2010, selecting the top studios and companies to work with.
Company Secretary for freehold for 5+ years.
Selected Results
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Successive engagements reporting to the board and CPO on company-level mandates
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Restructured production for multiple award-winning digital agencies improving profitability and eliminating bottlenecks
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Overhauled delivery at award-winning studio - profitability, processes, people and governance.
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Led delivery restructuring during rapid expansion through a funding round.
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Repeatedly invited back to set up complex new business and high-stakes projects across XR and interactive.
Alex - Founder _SOON
"Bringing in Carolyn was one of the best decisions we've ever made.
She's friendly and reassuring but wears steel boots."
"Her exacting standards and tenacity were just what we needed to kick production process and quality up to the next level...Carolyn instantly spotted problems and plugged the gaps while keeping one eye on the big picture."
Valentina - MD UNIT9
"Carolyn is one of my go-to Producers...
No matter how tight the schedule or how ambitious the scope,
she always finds a way.
Plus she has got clear priorities in life meaning what you get from her is the real thing."
Nick - CPO Wonderbly
"...details-oriented, people-centred and always happy to be flexible to get the job done.
She’s done multiple complex digital migration and tech platform update projects for me at Wonderbly and they’ve all come in on time, in budget and with a happy team.
Would love to work with her again on more projects!"
