APPLETON
When Vision Outgrows How You're Operating
I partner with creative studios to manage the pace, complexity, and creative load being asked of the teams.
Whether you are navigating transition or growth - leadership changes, expansion, shifts in how teams are organised. I step in so delivery doesn't stall.
I spot problems that other people miss and make the invisible visible.
So the gaps can close between how you work and what's being created.
Whether it's refining what you have, keeping your work flowing,
or building new systems.
I bring an outside eye to spot what's hard to see from inside - embedded with your teams.
Restoring creative production operations instead of draining your people.
Built for how you actually work. And what's next.
What I Bring
18 years Leading Creative Production in Emerging Technology
XR, immersive experiences, mobile apps and global brand transformations, digital product, and AI.
Breadth across agencies, studios, public and private sectors
I set up my company in 2010 to choose where & what I work on - across different systems, ways of working, processes and creative cultures. AKQA to Nexus, UNIT9, to The Science Museum and FitXR.
Native to emerging technology
I think ahead, and naturally built my career and emerging tech became the thread that tied it together. Creative production timelines are tight, complexity and stakes are high, uncertainty is standard, and everything is bespoke.
Working Together
Creative Production Leadership
With your team, 1-3 days a week. Overseeing delivery, operations, and process. Minimum 1 month.
Strategic Production and Operations Consulting
Time-bound initiatives: system audits, delivery process overhauls, operational refinements, interim or contract project leadership.
Embedded or project-based
I work with you while delivery continues and your teams might get to leave at 6 pm.
Who This Is For
Studios and companies where complexity is shaping how you work:
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Tech startups and scale-ups
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Creative agencies working in digital / emerging technology
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Production companies and studios
Drop me a message if you are...
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Need more hands / a different way of doing things
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Want clarity on how things could work
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Leaking time or money, and you want a solution
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Your systems or people are stretched and you know something needs to change
Something else in mind? Get in touch.
Selected Results
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Creative Agencies: Restructured production for multiple award-winning digital agencies improving profitability and eliminating bottlenecks
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Tech / Publishing: Future-proofed production at a leading personalised book company
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Experiential: Delivered immersive exhibitions and installations worldwide, inc UK, Europe, The Middle East, China and America.
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Creative Studios: Enabled scaling systems of small-medium size without burning out teams
Alex - Founder _SOON
"Carolyn revolutionised our company's processes. Bringing in Carolyn was one of the best decisions we've ever made.
She's friendly and reassuring but wears steel boots."
"Her exacting standards and tenacity were just what we needed to kick production process and quality up to the next level...Carolyn instantly spotted problems and plugged the gaps while keeping one eye on the big picture."
Valentina - MD UNIT9
"Carolyn is one of my go-to Producers...
No matter how tight the schedule or how ambitious the scope,
she always finds a way.
Plus she has got clear priorities in life meaning what you get from her is the real thing."
Nick - CPO Wonderbly
"...details-oriented, people-centred and always happy to be flexible to get the job done.
She’s done multiple complex digital migration and tech platform update projects for me at Wonderbly and they’ve all come in on time, in budget and with a happy team.
Would love to work with her again on more projects!"
Case Studies
Future Proofing Delivery For A Tech Driven Award Winning Publisher
Wonderbly (2021-2024)
Consultant & Delivery Lead
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Strategic Production Consulting
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Content Migration & Optimisation
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Legacy Product Transformation
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Innovative Product Development
Impact
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Delivered strategic initiatives
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Driving efficiency
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Future-proofing book production
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Lead high-impact complex projects with seamless execution
"...Would love to work with her again on more projects!" Nick Marsh - Chief Product Officer, Wonderbly
Scaling Innovation at Award Winning Creative Studio
Nexus Studios (2016 - 2025)
Executive Producer
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Setting up complex delivery across interactive projects including experiential, XR, and AI
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Drove Meta & Facebook Portal launches
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Concepted, pitched, and secured complex digital work
Impact
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Safe pair of hands for repeat contracts across new business; setting up & refining complex deliveries
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Established new ways of working for emerging tech products
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Delivered Meta's COVID-19 AR work & Pride Month campaigns
Immersive Experience with BAFTA Winning Collaborator
Science Museum (2022)
New Media Programme Lead
Immersive Exhibition: Science Fiction: Voyage to the Edge of Imagination
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Led new media delivery
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Managed AV procurement, interactive experiences, projection-mapping, and digital content
Impact
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Successfully led a high-stakes, BAFTA-collaborative exhibition with technical complexity
"We couldn't have delivered the digital elements of the exhibition without her."
Dave Pattten - Head of New Media, Science Museum
Operational Transformation For An Award-Winning Creative Studio
SOON_ Studio (2018)
Head of Production & Operations
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Process overhaul & profitability increase
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Restructuring production workflows
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Supporting producers and improving delivery cohesion
Impact
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Increased profitability, efficiency and easeful communication
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Set up remote working
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Delivered award-winning digital & branding projects (e.g., Klarna, Delicious, Travel Local)
"Instantly spotted problems and plugged the gaps while keeping one eye on the big picture."
- Alex, _SOON Founder
Experiential, High-Profile Award Winning Exeperiences
UNIT9 (2015 - 2018)
Experiential Executive Producer
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Pitches, proposals, team leadership
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Supporting senior & juniors in client delivery of complex, emerging technology projects
Impact
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Synergy / Bose + Mercedes: Austin Grand Prix 360 soundscape + projection mapping
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Gulf Air: Bahrain 201m high projection mapping + 2 x high-profile events in 6 weeks
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Google: workshops
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TBWA / Nission Dubai Autoshow
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McCann / Zurich: Platform with real-time video integration
"No matter how tight the schedule or how ambitious the scope, she always finds a way.
Plus she has got clear priorities in life meaning what you get from her is the real thing." Valentina Culutti, UNIT9 MD.
Other Relevant XR, Experiential, Multi-Million Pound Initiatives & Processes
Various (2018-2025)
Consulting & Lead
FITXR (2024) Interim Head of Production:
New Funding Planning & Seasons Kick Off
AKQA (Sweden, 2017–18)
Lead Project Manager
H&M: The Future of Retail
Imagination (2014-2017)
Lead Digital Show Producer
Paris & support Beijing
POKE (2011-2012, 2015)
Lead Producer
Multi-million pound brand initiatives:
UBS, EE and Skype
AnalogFolk (2010, 2011)
Development of first production process.
Working Together
If you're evolving, your people are stretched
and your systems need to catch up, let's talk.



















