APPLETON
What’s Invisible Is What’s Expensive.
Strategic Production Consulting & Fractional Leadership
For creative, tech & culture-driven companies innovating.
Your company is growing fast, quickly evolving or both.
Systems, processes, and people under pressure.
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Delivery feels reactive, and the pace is hard to sustain
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Teams are stretched, and key people are firefighting
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Profitability is leaking and hard to track
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Leadership is too deep in the weeds to redesign
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The more innovative the work, the more visible the cracks
If you’re sensing that your current model won’t support where you’re headed, you’re probably right.
What I Do
I bring two decades of experience leading delivery in emerging technology, digital product, and creative industries where timelines are tight, complexity is high & everything is built bespoke.
I work with companies to:
• Stabilise delivery across high-pressure, high-stakes initiatives
• Build (or rebuild) operational systems that support innovation
• Guide producers and delivery leads through real-time problem-solving
• Protect creative and technical talent from burnout
• Bring clarity and control to ambiguous, fast-moving work
I can come in to review, audit and restructure. I can be embedded in the team. Working from inside the system, making invisible problems visible, designing for the unexpected and partnering with teams who are ready to build regenerative systems that support innovation and the people driving it.
Regenerative ways of working don’t just avoid burnout, they restore capacity, support long-term creativity, and grow stronger over time.
How We Can Work Together
Fractional Production Leadership
Embedded in your team 1-2 days a week to oversee delivery, production systems and operations
For when you need someone who sees the whole picture: the delivery, the capacity, the operations, the profitability.
Perfect for companies not ready for a full-time hire but needing senior-level oversight and systems design.
Engagements:
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Ongoing partnership (rolling monthly) or
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Project-based (fixed-term specific initiatives).
Minimum 2 months.
Strategic Production Consulting
Time-bound, focused engagements for diagnostics, projects and initiatives including system refinements, overhauls, integrations, migrations and transformations.
Bespoke engagements, shaped by the requirements.
Have a challenge in mind, let's talk and shape it. Contact me
What Sets Me Apart
18 years Leading Production in Emerging Technology
From pioneering AR/VR builds to immersive exhibitions, mobile apps and global brand transformations, now AI. When the work is complex and there's no instruction book, strong production leadership is about knowing the pressure points, seeing the patterns, building the infrastructure in real-time, and adapting as the work evolves.
Systems and Scale To Create Flow, Not Friction
Experience creating delivery systems that work on projects and in process, restructuring those that are growing beyond and moving faster than their systems support. When brilliant people are stretched thin, budgets leak, and processes are starting to break, production leadership can stabilise, optimise, and build sustainable ways of working that can make or break. Getting the right people in, fast.
The Vision, The Constraints & What's Possible
From creative agencies and production companies to VR fitness platforms and immersive exhibitions, understanding both the creative vision and the technical constraints is essential. Supporting teams working at the edge of what's possible without burning them out is key so you work with your best people for years, not months.
Who I Work With
I work with companies and leadership teams in creative and emerging technology:
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Tech and creative startups and scale-ups building products, experiences and capabilities without precedent
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Creative agencies and studios evolving into emerging technology or new service models
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Production companies and studios scaling, refining business models or have specific programmes
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Leadership teams ready to scale without breaking their people or profitability
Selected Results
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Tech / Publishing: Future-proofed production for a leading personalised book company
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Creative Agencies: Restructured production for multiple award-winning digital agencies
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Experiential: Delivered immersive museum, installations, worldwide deliveries in record time
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Creative Studios: Enabled scaling projects without burning out teams
Client Testimonials
Case Studies
Future Proofing Delivery For A Tech Driven Publisher
Wonderbly (2021-2024)
Consultant & Delivery Lead
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Strategic Production Consulting
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Content Migration & Optimisation
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Legacy Product Transformation
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Innovative Product Development
Impact
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Delivered strategic initiatives
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Driving efficiency
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Future-proofing book production
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Lead high-impact complex projects with seamless execution
"...Would love to work with her again on more projects!" Nick Marsh - Chief Product Officer, Wonderbly
Scaling Innovation at Award Winning Creative Studio
Nexus Studios (2016 - 2025)
Executive Producer
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Setting up complex delivery across interactive projects including experiential, XR, and AI
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Drove Meta & Facebook Portal launches
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Concepted, pitched, and secured complex digital work
Impact
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Safe pair of hands for repeat contracts across new business; setting up & refining complex deliveries
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Established new ways of working for emerging tech products
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Delivered Meta's COVID-19 AR work & Pride Month campaigns
Immersive Experience with BAFTA Winning Collaborator
Science Museum (2022)
New Media Programme Lead
Immersive Exhibition: Science Fiction: Voyage to the Edge of Imagination
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Led new media delivery
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Managed AV procurement, interactive experiences, projection-mapping, and digital content
Impact
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Successfully led a high-stakes, BAFTA-collaborative exhibition with technical complexity
"We couldn't have delivered the digital elements of the exhibition without her."
Dave Pattten - Head of New Media, Science Museum
Operational Transformation For An Award-Winning Creative Studio
SOON_ Studio (2018)
Head of Production & Operations
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Process overhaul & profitability increase
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Restructuring production workflows
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Supporting producers and improving delivery cohesion
Impact
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Increased profitability, efficiency and easeful communication
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Set up remote working
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Delivered award-winning digital & branding projects (e.g., Klarna, Delicious, Travel Local)
"Instantly spotted problems and plugged the gaps while keeping one eye on the big picture."
- Alex, _SOON Founder
Experiential, High-Profile Award Winning Exeperiences
UNIT9 (2015 - 2018)
Experiential Executive Producer
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Pitches, proposals, team leadership
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Supporting senior & juniors in client delivery of complex, emerging technology projects
Impact
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Synergy / Bose + Mercedes: Austin Grand Prix 360 soundscape + projection mapping
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Gulf Air: Bahrain 201m high projection mapping + 2 x high-profile events in 6 weeks
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Google: workshops
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TBWA / Nission Dubai Autoshow
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McCann / Zurich: Platform with real-time video integration
"No matter how tight the schedule or how ambitious the scope, she always finds a way.
Plus she has got clear priorities in life meaning what you get from her is the real thing." Valentina Culutti, UNIT9 MD.
Other Relevant XR, Experiential, Multi-Million Pound Initiatives & Processes
Various (2018-2025)
Consulting & Lead
FITXR (2024) Interim Head of Production:
New Funding Planning & Seasons Kick Off
AKQA (Sweden, 2017–18)
Lead Project Manager
H&M: The Future of Retail
Imagination (2014-2017)
Lead Digital Show Producer
Paris & support Beijing
POKE (2011-2012, 2015)
Lead Producer
Multi-million pound brand initiatives:
UBS, EE and Skype
AnalogFolk (2010, 2011)
Development of first production process.
Working Together
If your systems are straining, or your people are paying the price for your ambition, it’s time for a smarter way of delivering.
Let's talk.