APPLETON
A Journey of Redefining Success, Sovereignty, and Purpose-Led Growth
My story will be different from yours. We're all unique.
This is a story of reinvention from burnout and overgiving to clarity, boundaries, and emotional truth. Building a life that actually fits. Not by following a blueprint, but by learning to trust my energy, honour my needs, and lead from who I really am.
I put thriving at the top of my agenda in 2015, the year I burnt out and five people replaced me. It was a wake-up call. Even as a freelancer running my own business, I’d put myself, my needs, my values and my priorities at the bottom. And I broke because of it.
Feeling good, in myself, my body, my work, my life, became a non-negotiable. I gave up ‘fitting in' and succeeding on paper. I wanted to live and lead in a way that world for me, because thats’ when everyone wins, because I don’t betray myself to succeed.
On paper my life was great. I’d bought a flat, travelled, worked on cool projects. But something was missing, an emptiness. Why am I here? What am I doing? What’s my purpose? There had to be more than this.
The breaking point
In 2010, I set up a business to freelance; a big leap, giving up the regular paycheck. It's not for everyone. But I knew the way I was working was unsustainable for my energy if I stayed in full-time employment. My business meant freedom: to buy a flat in London, travel when I wanted, live on my own terms. I wanted more. I was offered five jobs straight off, and since then I’ve walked into job after job, no problem.
What happened in 2015?
I’d lost sight of who I was. I took on too much, said yes too much, stayed in environments that didn’t align with my values., I got swept up in client deadlines, busyness and priorities that weren’t mine. And I paid the price because of it.
Being the leader
Being a Producer is all-encompassing. It’s high-pressure, fast moving, invisible work, unless something goes wrong - and it often comes at a cost, Doing all the time, being the lynchpin, the one who holds it all together, and how everything connects.
Life can get busy, demands come from everywhere, and staying centred is one of the most important things I learnt, so I don’t get swept up in everyone else’s drama.
Its easy to fall into that trap and forget about what we need in order to thrive. But when we do meet our own needs, we show up better, and in turn can support others better too.
Rebuilding from the inside out
My passion to thrive has led me to establish better boundaries, understand who I am at my core, what lights me up and what I need to thrive and show up better - for myself and others. It let me to train and work in a number of modalities that support a holistic lifestyle and bring incredible results to both me and my clients.
I’ve trained in practices for the mind, body and the spirit:
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Emotional and somatic practices: mindfulness, emotional intelligence, FT, inner child, nervous system work
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Belief and clarity work: mindset transformation, visioning, limiting belief repatterning
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Energetic & ancestral tools inc family constellations & ancestral healing
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Physical integration: Food, health and energy integration - naturopathic chef
We are always changing, consciously or unconsciously but when we move with clarity, purpose and integrity, we live more truthfully. And we thrive, in turn lifting up others too.
And it doesn’t have to be hard. We’re meant to have fun.
Becoming more sovereign over my life was, and still is, one of the best things I’ve done. To make conscious decisions. To show up as my full self, even when it's hard. To have fun and create the life I want to live. To notice and break out of old patterns that no longer serve where I’m going.
Thriving looks different for everyone
Thriving looks different for everyone: time with family, travelling the world, or simply showing up as your whole self. The more we live in our truth, the more we all rise.
Looking back I always wanted to make things better, to improve what already existed. Growing up, we didn’t have a lot of money, and life wasn’t always easy. But it made me determined to succeed. These days success is about breathing and thriving. And following big visions with an open heart. Trusting it will all work out.
I’ve always been in transition. We moved house six times before I was 18, 6 different schools. Changes every couple of years. Always new people. I got used to adapting.
Creative leadership
Getting into the ad industry didn’t come easily. I had to dig deep into my willpower to break in. Once I did I found myself leading million-pound one-of-a-kind digital projects. Making it up as I went along. Hand-picking projects. Or them finding me, the launch of EE, cutting edge installations around the world. Running them independently. Trusted by leadership. Solving problems no-one else could. I led myself, and I led others.
I’ve had to master my emotions. I absorb energy, and as a kid, I didn’t know what to do with them. When my Dad died in 2013, I lost my emotional anchor. I was cracked open and found a new kind of strength, and learnt how to feel my emotions (radical I know). Emotional resilience is now my foundation. And my superpower.
Burnout taught me boundaries. It forced me to define success for myself. It taught me to thrive, what I love, and how to create a life that reflects who I am. Not just what I do.
I didn’t find my purpose by following my passion. I was it all along, by showing up as who I am. There are tools that can help (and no it’s not Ikagi). But your truth can’t be templated.
A life that fits
Entrepreneurship isn’t for everyone. But for me, there is no other way. A school report once said, I’d never settle in a 9-5. They were right. But I’m happy to support others to, if that’s what they want. But I’m here to live authentically, thrive and support others to do the same.
We’re all different. Each of us here for a reason, bringing different gifts, skills and ways of being. Under all the conditions we learnt to adapt to. Our own truth is under that.
I’m drawn to beauty in the world, different ways of living. I started travelling at 18 and now live in Spain, immersed in new cultures; ways of creating, and connecting. That expands me.
I need beauty, I need change, I need soul.
Success to me is breathing. Thriving. Feeling all the feels. Being true to myself. Nurturing my soul. Giving in my unique way. Living in alignment with who I am, as that continues to evolve. And I have a big vision.
We’re not just one thing.
We’re so much more.
Client Testimonials
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If you're here, you know it's time to move.
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